How a Thai buy your brands
RETHINK ABOUT HOW THAIS DECIDE TO GET MORE CONVERSION.
Here are some specific behaviors observed in Thai consumers when shopping online:
1. Mobile Dominance: Thai consumers heavily rely on mobile devices for online shopping. They use smartphones to browse e-commerce platforms, compare prices, and make purchases. Mobile apps of popular e-commerce platforms like Shopee, Lazada, and LINE Shopping are widely used.
2. Social Media Influence: Thai consumers are influenced by social media when making purchasing decisions. They follow and engage with brands and influencers on platforms like Facebook, Instagram, and TikTok. Social media content, including product recommendations, reviews, and influencer endorsements, impact their buying choices.
3. Group Buying: Thai consumers often engage in group buying or joint purchasing through platforms like Facebook Groups or LINE. They form communities or join existing groups to benefit from bulk discounts and promotions. They share information, negotiate prices, and coordinate group orders.
4. Cash-on-Delivery (COD): Thai consumers still prefer cash-on-delivery as a payment option, particularly for first-time purchases or when dealing with unfamiliar sellers. COD provides a sense of security and trust. However, digital payment methods and e-wallets are gaining popularity, especially among younger consumers.
5. Online Marketplaces: Thai consumers frequently shop on popular online marketplaces like Shopee, Lazada, and JD Central. These platforms offer a wide range of products, competitive prices, customer reviews, and convenient delivery options. Thais value the variety of choices and promotions available on these platforms.
6. Reviews and Ratings: Thai consumers heavily rely on product reviews and ratings when making online purchase decisions. They trust the opinions of other buyers and consider them as indicators of product quality and seller credibility. Positive reviews and high ratings have a significant impact on their willingness to purchase.
7. Festive and Flash Sales: Thai consumers actively participate in online shopping events, especially during festive seasons like Songkran (Thai New Year) and major sales events like 11.11 and 12.12. They wait for these occasions to take advantage of special discounts, promotions, and flash sales offered by e-commerce platforms.
8. Returns and Customer Service: Thai consumers consider a seller’s return policy and customer service when choosing where to shop online. They appreciate responsive and reliable customer support, easy return processes, and hassle-free exchanges or refunds.
These behaviors provide an insight into how Thai consumers approach online shopping. However, it’s important to note that individual preferences and behaviors can vary, and ongoing market research and understanding of your specific target audience will be crucial for effective online marketing in Thailand.
