
HOW TO GET THE THAIS TO WATCH MORE OF YOUR VDOs
To create highly engaging video clips for Thai people, consider the following recommendations:
1. Understand Your Target Audience: Gain a deep understanding of your target audience’s preferences, interests, and cultural nuances. Conduct market research, analyze consumer behavior, and identify trending topics or themes that resonate with Thai viewers.
2. Tell Compelling Stories: Thai people appreciate storytelling. Craft narratives that evoke emotions, convey a clear message, and provide value to the viewers. Incorporate relatable characters, humor, or inspirational elements to captivate their attention and create a lasting impact.
3. Keep it Concise and Engaging: Thai viewers have a shorter attention span, so aim to create concise and dynamic videos. Keep the content engaging from the beginning, with attention-grabbing visuals, catchy intros, and fast-paced editing. Maintain a good balance between entertainment and conveying your key message.
4. Leverage Humor: Thai people have a strong sense of humor, and incorporating humor into your video clips can be effective. Use witty dialogue, visual gags, or cultural references that resonate with Thai viewers. However, ensure that the humor is culturally appropriate and does not offend or alienate your audience.
5. Embrace Thai Pop Culture and Trends: Stay updated with the latest Thai pop culture, entertainment, and internet trends. Incorporate references, memes, or popular catchphrases that are relevant and familiar to Thai viewers. This shows that you are in touch with local trends and makes your content relatable and shareable.
6. Utilize Emotional Appeal: Thai people are receptive to emotional storytelling. Create videos that elicit strong emotions such as joy, surprise, empathy, or nostalgia. Use heartfelt moments, touching stories, or sentimental elements to connect with viewers on an emotional level.
7. Optimize for Mobile Viewing: As mobile usage is prevalent in Thailand, ensure that your video clips are optimized for mobile viewing. Use subtitles or captions for better comprehension, as many viewers may watch videos without sound. Optimize video formats and sizes for faster loading and smooth playback on mobile devices.
8. Engage with Influencers: Collaborate with popular Thai influencers or content creators who have a strong following and influence in your target market. Partnering with influencers can help amplify your reach, enhance credibility, and increase engagement with Thai viewers.
9. Incorporate Local Language and Cultural References: Use the Thai language in your video clips to connect with viewers on a personal level. Incorporate Thai phrases, slang, or local expressions that resonate with the audience. Avoid relying solely on English or subtitles, as using the Thai language helps create a stronger connection.
10. Encourage User Engagement: Prompt viewers to engage with your video content through comments, likes, shares, or participation in contests or challenges. Ask questions, encourage discussions, or create interactive elements that encourage Thai viewers to actively participate and share their thoughts.
Remember to consistently analyze the performance of your video clips, gather feedback from your target audience, and adapt your content strategy accordingly. Creating engaging video clips is an iterative process that requires continuous improvement and experimentation.
IMAGE FROM FREEPIK