SUBJECTIVE OPINION OR CONSUMER INSIGHTS? Why many marketing directors still use their subjective opinion to justify what advertising content will be effective? There could be several reasons why. 1. Lack of data: In some cases, marketing directors may not have…
REACHING YOUR AUDIENCE BY TIKTOK TikTok advertising refers to the various options and features available on the TikTok social media platform for businesses and advertisers to promote their products or services. TikTok has become immensely popular, particularly among younger audiences,…
Mainstream Advertising will go Bankrupted!? Gary Vaynerchuk, commonly known as Gary Vee, is a prominent entrepreneur, author, and social media personality who believes that: “…social media is more effective than mainstream advertising.” Here’s a summary of his key arguments: 1.…
YOUR BUSINESS IS IN YOUR COMMUNITY: TRUST MUST BE EARNED When building personal branding as an entrepreneur on social media, there are several key types of content you can focus on. Here are some main content ideas: 1. Expertise and…
How a Thai buy your brands RETHINK ABOUT HOW THAIS DECIDE TO GET MORE CONVERSION. Here are some specific behaviors observed in Thai consumers when shopping online: 1. Mobile Dominance: Thai consumers heavily rely on mobile devices for online shopping.…
Digital Marketing Landscape 2023 Thailand – Opportunities or… ? Knowing the crowd ‘before’ entering is always the clever choice. When starting a business in Thailand and exploring the digital marketing landscape, there are several key aspects you should focus on.…
Penetrating Thailand Online Market? – 7 Reasons Why TikTok Marketing Can Boost Your Online Presence There. TikTok marketing has gained significant popularity and effectiveness in Thailand due to several factors: 1. High User Engagement: TikTok has a massive user base…
Starting a successful social e-commerce venture in Thailand requires careful planning and execution. Here’s a step-by-step guide to help you get started: 1. Market Research: Begin by conducting thorough market research to understand the social e-commerce landscape in Thailand. Identify…
Here are some specific business sectors that have shown higher potential in Thailand: 1. E-commerce Aggregators: Building a platform that aggregates products from various e-commerce websites can cater to the increasing demand for convenience in online shopping. By providing a…
