CONNECTED Creating an online community can indeed be an effective strategy for retargeting customers and driving sales conversions. Here are some reasons why: 1. Engagement and Trust-Building: An online community allows you to engage directly with your customers and build…
Nano communities: Your Customer Catchment Nano communities, also known as micro-communities or small-scale communities, refer to tightly-knit groups of individuals with shared interests, passions, or identities. These communities typically have a smaller number of members compared to larger communities or…
The “no-compromise shopper” – How Big Brands Handle Them!? This represents a new breed of consumers who expect the best of both digital and physical retail experiences. They seek the efficiency of e-commerce along with the experiential gratification of brick-and-mortar…
5 SUSTAINABILITY TRENDS SHAPING CONSUMERS’ DECISIONS The article highlights five sustainability trends that can shape consumers’ decisions in 2022. It emphasizes the increasing importance of sustainability and the need for companies to back up their words with impactful actions. Consumers…
Gen Z Trends Shaping Brand Engagement Understanding these trends is crucial for advertising companies seeking to effectively target and engage with this influential consumer group. Here’s a summarized version to present to your board members: 1. Digital-first mindset: Gen Z…
How to Tell Culturally Relevant Stories for Fast Changing Market Successful marketing today highlights that businesses need to adapt their #storytelling strategies to resonate with #diverse audiences and reflect the current cultural landscape. The following key points can guide a…
BUDGETING FOR SEO FACEBOOK AND TIKTOK MARKETING But first, understand how different each of them works. SEO Marketing: Targeting: SEO marketing focuses on optimizing a website’s visibility in search engine results. It involves optimizing various aspects of a website, such…
Best Social Media Marketing Practice Unlocking Business Success in Thailand: The Power of Social Media Marketing. Are you a foreign business owner in Thailand looking for effective ways to connect with the local market and drive business growth? Look no…
10 Best Practises for Your Next TikTok VDOs Be Authentic: Be yourself and let your unique personality shine through. TikTok users love genuine content that feels real and relatable. So don’t be afraid to show your true self and embrace…
