The “no-compromise shopper” – How Big Brands Handle Them!? This represents a new breed of consumers who expect the best of both digital and physical retail experiences. They seek the efficiency of e-commerce along with the experiential gratification of brick-and-mortar…
5 SUSTAINABILITY TRENDS SHAPING CONSUMERS’ DECISIONS The article highlights five sustainability trends that can shape consumers’ decisions in 2022. It emphasizes the increasing importance of sustainability and the need for companies to back up their words with impactful actions. Consumers…
Gen Z Trends Shaping Brand Engagement Understanding these trends is crucial for advertising companies seeking to effectively target and engage with this influential consumer group. Here’s a summarized version to present to your board members: 1. Digital-first mindset: Gen Z…
How to Tell Culturally Relevant Stories for Fast Changing Market Successful marketing today highlights that businesses need to adapt their #storytelling strategies to resonate with #diverse audiences and reflect the current cultural landscape. The following key points can guide a…
BUDGETING FOR SEO FACEBOOK AND TIKTOK MARKETING But first, understand how different each of them works. SEO Marketing: Targeting: SEO marketing focuses on optimizing a website’s visibility in search engine results. It involves optimizing various aspects of a website, such…
Best Social Media Marketing Practice Unlocking Business Success in Thailand: The Power of Social Media Marketing. Are you a foreign business owner in Thailand looking for effective ways to connect with the local market and drive business growth? Look no…
10 Best Practises for Your Next TikTok VDOs Be Authentic: Be yourself and let your unique personality shine through. TikTok users love genuine content that feels real and relatable. So don’t be afraid to show your true self and embrace…
Get Customers on TikTok Like a Pro [Tiktok Lead Generation 101] You created your first lead generation campaign on TikTok, woohoo! Use these tips to help get even better results, and stay tuned for more best practices delivered to your…
10 REASONS WHY FOREIGN FREELANCERS CAN GROW IN THAILAND #freelancer 1. Strategic Location: Thailand’s geographical location in Southeast Asia provides access to a large and growing regional market of over 650 million people. It serves as a gateway to the…
